My online store: www.ShopGinaMichele.com
Product Retargeting Email- These are emails that are sent to customers 24 hours after they've viewed one of you best selling products and didn't make a purchase. These emails serve as a gentle reminder for customers to come back and take a second look.
Order Notifications- allows you to send receipts and invoices. They also inform your customers of shipping, returns and cancellations.
From here, you can choose each email, choose the recipients and edit the design to fit your brand's aesthetic. You also have the option of choosing which Order Notifications to send (you don't have to send every type)
Below is an example of an abandoned cart email created using MailChimp. The design and messages are customizable and you can choose to send the email 1 hour, 6 hours, or 24 hours after customers abandon their cart.