Gina Michele
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How to Find Blog Sponsors

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How to Find Blog Sponsors

I've gotten a lot of questions (online and in real life) asking how to monetize a blog. Finding sponsors (aka companies that want to pay you for a blog post) is an important step in turning your blog into a full time job. One way to get sponsors is to contact individual companies that you're interested in partnering with. Another (easier) way is to join a sponsor network.

Sponsor Networks
     Sponsor networks connect influencers (like you!) with companies. They streamline the process and make it easier for you to find a sponsor opportunity. Instead of reaching out to a bunch of companies on your own, these networks will present you with the available opportunities. They work in two different ways; some networks list all the campaigns they are currently offering and you scroll through and apply. Others match you up with the sponsor (you can of course decline, if you don't think it's a good match). 
      Most sponsor networks will require your blog to be a least 3-6 months old and to have a fair amount of traffic. Below is a link of the sponsor networks I belong to, including a few new ones I just joined. 
Collective Bias: This network has lots of campaigns (many food/household related). You can view all the available campaigns and apply to the ones you think are a good fit. They look for creative ways to organically pitch products.

Massive Sway: Lots of good campaigns from a variety of different sponsors. 

Clever Girls Collective: Plenty of varied campaigns from food to beauty to home improvement.

Activate by Bloglovin': This network is relatively new and new campaigns are only posted a few times a month. I haven't found campaigns that are an appropriate fit for the blog just yet, but it doesn't hurt to be a member. 

Pollinate Media: They require 20,000+ pageviews a month to join. They send a weekly email with several available campaigns.

TapInfluence: You fill out a profile, link your blog and social accounts and they'll contact you when they've match you with an interested sponsor.

I just discovered and signed up for these networks this week, so I don't have any experience with them yet. They looked promising though!
Style Coalition 

Influence Central

Blog Meets Brand

     I hope you guys found this helpful. Please let me know if you have any questions in the comments below! 
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Reader Interactions

Comments

  1. Anonymous

    Thanks so much for the info. I really want to take my blog to the next level. I just bookmarked this post.

  3. Jennica

    Oh one question, how do you know how much $ to charge for a sponsored post?

  4. Gina Michele

    For almost of the networks the price is set by the company which takes a lot of the guesswork out. In my experience, the prices have been very fair. Hope this helps!

  5. Mandi

    What a helpful post, thanks!

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